From the announcement:
If you've somehow missed the Project Life craze and are wondering what it's all about, it's a super simple, totally affordable way to get your photos into albums: you just slip your photos into Photo Pocket Pages and add designed cards. It's a back-to-basics approach to documenting your life. In a nutshell, it's all about spending more time making memories and less time scrapbooking them...you'll be able to order a limited selection of Project Life products starting May 1st. And with the launch of our new annual catalog on June 2nd, you'll be able to buy from our complete line of Project Life products!
Here's the announcement video: